On this occasion it's Australia's ROAM Magazine that takes a stab at UMPC, and the merits and mistakes it holds therein. This time two experts were interviewed and quoted as stating:
Michael Sager, research manager for hardware with IDC Australia, isn't holding his breath. 'Whatever this platform is going to address, whether consumer or commercial, it's going to have a lot of clarity around that. It is going to have to be crystal clear what it actually does.'
Sager believes the Australian market will take a while to warm to the UMPC. 'These size devices don't do very well in Australia, and I don't think anyone will be expecting this to push through big numbers soon. It is going to be a much tougher sale here than in the Asia Pacific. And I will put expectations very, very low.'
Hugo Ortega, Principal of local TabletKiosk Distributor Tegatech Australia, is nonetheless a UMPC believer. His first two consignments of devices sold out quickly, raising eyebrows amongst heavy hitting customers in the retail, financial services and Government markets. 'UMPC is not going to be a success for the general public,' Ortega says. 'It has too high a price to hit the spot with mums and dads, but I think there will be huge success with enterprise customers. Larger devices are too heavy and PDA's are under-processed. These are still under processed when it comes to replacing the notebook, but they will really be aimed at mobility teams rather than replacing regular notebooks or desktops.'